Saturday, June 7, 2008

Buzz words 2.0

In the last year or two, I have noticed that buzz words have a version number next them. I am sure you have heard words like: Web 2.0, Enterprise 2.0, eGov 2.0, Web 3.0, etc., etc. Here is my theory on this recent phenomenon. Companies, which have been trying to sell new functionalities added to old technologies, have been tagging tech words with version or sequel numbers. By adding a version or a sequel number, the marketing folks are trying to imply that the technology has been reborn and it is cooler and faster. To which I say, "eh...okay?" Is web 2.0 or web 3.0 really that different from Web 1.0? Maybe back-end processing or user interaction is different, however like any technology there are benefits and drawbacks.

Okay, I am going to write a blurb about the latest and neatest technologies. Here it goes,

"Last week, I went to a conference in Boulder, Colorado where major vendors came to promote their new products. Here are couple of products, I really liked:
  1. Collaborative Databases - Oracle has recently released their new collaborative database which they are promoting as RDBMS 2.0. This technologies lets users use Web 2.0 and SQL 3.5 to generate reports in format Report 4.0 and the reports follow the Business Intelligence 2.0 terminology. The front-end is in Flex and Oracle is promoting the Collaborative databases as part of their SOA 2.0 paradigm.
  2. Java 9 - Sun just released Java 9 which follows the new trend in programming. It is called predictive programming. The new JVM, which is based on Linux 3.0, can predict how a Java programmer will program the application before s/he can start programming. Sun also said they are currently working on JUnit 3.41 which will generate the unit tests before the program is created using the predictive programming.

Do you see how ridiculous my blurb sounds unfortunately it could trick a non-technical decision maker in believing in that the blurb is infact true. I am waiting for Blog 2.0 or Blog 3.0. Here is an IBM ad which makes me chuckle every time I see.

1 comment:

mjf said...

Having Java 9 based on Linux 3.0 is
one of the neatest ideas I have heard
in a long long time. I'm going to start
coding that tomorrow. Maybe if we can
rebaseline the JVM in ActionScript 3.0
we be just years, no light-years, ahead
of everyone else.