As everything has a "buzz" lifespan, Twitter seems to be growing and various entities like my former employer, ManTech International and others, have started Twittering. I have been twittering for a few months and I have seen that it is a great way of creating organic social groups or Communities of Interest (CoI). For example I tweeted about "Groovy on Grails" and next thing I know, I am being followed by Grails evangelists. I have had web designers requesting me to let them follow me since I tweeted about Photoshop and other Adobe products. It is a neat thing that people are following micro-blogs since people don't have time to read large blog articles. I have discovered that with Twitter that you can create a buzz about yourself or about some of the actions you do. I have seen people Twitter about their skills to market themselves. I have seen entities like CNN Breaking News which tweets the latest stories in news. I follow Pete Carroll who markets USC and how cool it is be a USC Trojan. I also follow Shaq and Mark Sanchez, Jets QB draftee from USC and many more. The question is why I do enjoy following them and other one million plus who follow Ashton Kusher. The answer is that it gives a person insight into celebrities. A way for us to relate to them. They are human like us. For example, Mark Sanchez loves hamburgers and he is always tweeting about Hamburger joints in NYC or his practices at the NY Jets facility. I, personally, like following people I know since it gives me a better insight into their lives.
Now I ask the question, "Does it make sense to have companies like ManTech International Twittering?" I answer that asking another question, "What are they trying to achieve?" Is it recruiting tool, employee retention tool, or a way to generating more buzz? I suggest that they should first monitor who is following them? Is it ex-employees like me or is it current employees or someone totally different? As an ex-employee, I would be interested if they had any interesting positions open up. If I were a current employee then I would like to hear about new benefits or about some new business and potential career development. If I were an outsider, I could be a competing business, a potential stock buyer, a prospective employee or a prospective client. The question is what are companies trying to twitter? There is a market there but some creative analysis and speculation may increase a company's image, moral and the quality of the work force. As for me, I wish Twitter had a better UI.