- 4^2 = $$$$$ for the vendors
- 4^2 = no privacy for the user + meaningless badges.
Wednesday, February 15, 2012
Are you for real?
foursquare mobile app. Foursquare lets you tell the world that you are in a specific store. If you use the app alot then you end up earning foursquare badges.. Sounds alot fun right? Actually I thought I was advertising my shopping trends and my daily routine to the world. Vendors are now offering special coupons via foursquare to visit their stores. It sounds like alot fun for the user...BUZZ! You are wrong! It's sounds like $$$ for the vendor since it is another marketing channel and another data point to consider in their marketing strategy. In closing I would say,