Thursday, August 4, 2011

Future adwords will be Man-words

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 MinutesAs the number of visits to this blog are dropping like today's SP 500 or the Dow Jones Industrial Average (DJIA), I figured that I better write a blog entry. I didn't write a blog entry lately because I wasn't furloughed like some of my 4000 co-workers nor was I super excited about Henry Cavill who is new the Man of Steel.  I just didn't have anything to write about.

Well here it.  I just spent twenty minutes going through Google news to see if there is anything interesting to write.  I saw articles about malware and cybersecurity.  If I blast about the perpetrators in this blog entry then my systems may compromised (typical mantra of security folks).  I saw an article about slim iPhone 5 and the fat iPhone 4.   This led me to write about something different.  I could go and spew about the common IT topics like:

  • Google vs Microsoft vs Apple vs Facebook vs Cisco vs Yahoo vs Google (see the vicious cycle)
  • Malware and Cyber-security (is it the chinese again)
  • mobile devices (skinner, faster, lighter, cooler, etc)
  • Oracle just bought out company X
Forget that man! Life is too short.  I am going to write about the next big thing after adwords.  Companies like Facebook, Google and Microsoft will market products directly to us because they are capturing our likes, dislikes and how we feel about certain situations.  The information tier in the world of IT is the more non-disruptive since information is constant.  A phone may smaller and faster, applications move into the cloud or networks are more secure but your data is your data.  Your height, weight, SSN, age, names, desires don't change as often.  There is disruption in this space as well but not as rapid in the hardware and software side of things.  Information can be combined to create new views however it doesn't disrupt the way you use a phone. 

So be warned, I first said it here.  Google is going to come out with Man-words or Woman-words where folks can bid on text ads which are specifically geared towards to you.  

Okay now I got to look at next week's article.

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