Thank you for the 2010s and looking forward to the 2020s.

Happy New Year!!!  As we look forward to the new decade,  we should reflect on the past decade.  

Content-driven services
A lot happened in the 2010s,  Netflix, Amazon Prime, ESPN 3 made streaming content "cool."  I went this route because my DVDs were getting scratched, and I was not happy with my cable service.  Overall I saved money, and I was pleased with its flexibility. I could watch content on my handheld devices.  

Prediction for the 2020s:  

• I envision these types of streams will continue to grow, and the cable TV will eventually disappear.  Folks will pay for recorded and live content rather than specific tv channels.  I would rather directly pay the NBA, NFL, MLB, and NHL rather than go through ESPN and FOX sports.  
• I envision broker companies that will focus on aligning users, content providers, and marketing companies.  The broker companies will develop user profiles based on patterns.  They will use  AI and machine learning to build and improve user profiles.  These profiles will then leveraged to provided target adds.  Amazon is already taking steps to go this route via Amazon Channels[1].  

Technical Debt

Currently, Chief Information Officers (CIO) are struggling with aging infrastructure and the lack of funds to upgrade the infrastructure, which includes network infrastructure, databases, applications, and other IT-related components.  Hackernoon.com does a great job of defining Technical Debt[2], and Technical Debt is one of the significant causes of cybersecurity vulnerabilities.

Prediction for the 2020s:  

• Companies will be forced to address this problem in the 2020s because of security vulnerabilities that be in exposed in the old infrastructure.
• I envision start-up companies that will specialize in upgrading infrastructure, which includes moving digital assets (e.g., applications, data, and others) to the cloud. These companies will bring processes like DevSecOps[3] and the associated tools to the project.
• These companies will need to provide a holistic approach in assessing the issues, developing a strategy, and executing the plan. 

Leverage platform services

In the 2010s,  companies recognized that they need more enterprise IT services. Email isn't the only enterprise service. Services like Identity and Access Management (IAM) services, enterprise search,  document management, and others need to be considered as well. Companies bought the infrastructure and hired the staff to develop the service and maintain it.  Unfortunately, a document management SME doesn't have the bandwidth to understand the rapidly evolving cybersecurity attacks.  This leaves the businesses behind the eight-ball when it comes to sustaining an enterprise service and be vigilant of cyber threats.

Prediction for the 2020s:  

• Large vendors like Google, Facebook, Microsoft, and others will offer cloud-based enterprise services.  These services will have simple and clean interfaces.  By having a clean and straightforward interface,  the potential targets for a cyber attack are reduced. The current set of examples of cloud-based enterprise services are the Google Identity Platform [4], Tableau Online [5], and others. 
• I envision IT groups focus on training their staff on how to integrate their business applications with their enterprise services.  

CXO roles

Currently, the Chief Information Officer (CIO) is the chief IT officer in any business organization.  Typically the Chief Information Security Officer (CISO) and the Chief Data Officer (CDO) report to the CIO.  I envision these roles will change in the future.

Prediction for the 2020s:

• Due to the continuous threat of cyber attacks, the role of the CISO will be elevated in the business organization.  The CISO will be equivalent to the CIO.  
• The job of the CDO will continue to be a tough one[6].  The CDO role will not be funded well and may not have a lot of authority.  The CDO will need to please two masters, the CDO and CISO.
• The CDO role will follow a similar pattern to the Gartner Hype Cycle [7], where the hype will go down because the CDO role is not an operations role.  The CDO will be on the same level as the Chief Technology Officer (CTO) or lower.
• The Cloud Architect will be elevated to the C-Suite due to the complexity of the cloud and the cybersecurity threats. On December 30th, 2019, The Wallstreet Journal published an article, Ghosts in the Clouds: Inside China’s Major Corporate Hack[8], which discusses how the Chinese hackers went in through the cloud providers.

NOTE: Image for this blog post is located at https://pixabay.com/illustrations/new-year-s-day-2020-new-year-s-eve-4722431/.

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[1] Casey, H., and Reisinger, C. (2019, May 13). What Is Amazon Channels and Is it Worth It? Tom's Guide. Retrieved from https://www.tomsguide.com/us/amazon-channels-faq,review-4125.html.
[2] Hackernoon.com. (2018, Jan. 25). There are 3 main types of technical debt. Here’s how to manage them. Retrieved from https://hackernoon.com/there-are-3-main-types-of-technical-debt-heres-how-to-manage-them-4a3328a4c50c.
[3] RedHat, Inc., (n.d.). What is DevSecOps?  Retrieved from https://www.redhat.com/en/topics/devops/what-is-devsecops.
[4] Google, LLC (n.d.). Google Identity Platform. Retrieved from https://developers.google.com/identity
[5] Tableau, LLC (n.d.). Tableau Online. Retrieved from https://www.tableau.com/products/cloud-bi.
[6] Bennett, Jo. (2016, Apr. 11). How chief data officers can tackle formidable roadblocks, including people, culture, and internal resistance. Smarter With Gartner. Gartner, Inc.  Retrieved from https://www.gartner.com/smarterwithgartner/half-of-cdos-succeed/.
[7] Gartner, Inc. (n.d.). Gartner Hype Cycle.  Retrieved from https://www.gartner.com/en/research/methodologies/gartner-hype-cycle.
[8] The Wallstreet Journal (2019, Dec. 30). Ghosts in the Clouds: Inside China’s Major Corporate Hack. Retrieved from https://www.wsj.com/articles/ghosts-in-the-clouds-inside-chinas-major-corporate-hack-11577729061.